Cipherteq is a software development company, focusing on providing the best solutions suited for our customers. Our experts have worked in digital transformation projects throughout the world helping large organizations and governments adopt the latest technologies and maximize profitability. However, Adopting digital transformation is a daunting task for SMEs, startups etc. this is why cipherteq was incorporated, to  assist and provide our knowledge to start ups, SMEs to transform with usage of digital and maximize their profitability.

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Marketing

Importance of a Landing Page for Lead Generation

Gone are the days that you can generate sales from ads, now generating sales is a process that needs to be planned based on the audience we are targeting. As a business, you need five main components to generate leads that can be converted into sales.

      • A good advert targeting the intended audience
      • A good landing page
      • Capturing leads and organizing them (CRM)
      • Enhancing customer experience through automation
      • Analytics

Today we will cover landing pages, what they are, why you need them, and how to choose a good platform.

What is a landing page?

A landing page is a specific page to support a specific marketing campaign. Landing pages are developed with a single objective in mind along with a clear call to action (CTA). For example, if you are a person who is selling consultation, you might create a specific landing page for people to sign up for a webinar you are conducting. Also, a landing page can be used at various stages of the campaign, it can be used from introducing your brand to converting them as a paid client. If a page is not designed with a clear objective and call to action, it’s not considered as a landing page and that’s the reason why home pages are not taken into consideration.

Based on the objective you will find different kinds of landing pages.

The most common landing page is lead generation where we would need to capture certain information of the user so we could contact and retarget them

Purchasing landing pages – providing discounted products or services for users to purchase right away. Commonly one or two products or services are used here.

Detailed landing pages or explainer landing pages are content-driven and provide value additions to the client rather than trying to sell products or services.

Detail landing pages for products or services – The purpose of this is to provide detailed information about the product or service that we have to offer.

Best practices of creating landing pages

First and foremost you need to keep your landing page simple. Limit the navigation and make sure you promote your CTA and help visitors focus on that.

As much as keeping the landing page simple, make sure it’s short and to the point allowing users to easily understand the product or the service you advertise.

  • Create an offer – always provide an offer to your client, this can be discounts or free products or services. This has to be a value-added offer for your targeted audience. Therefore please make sure you provide a value for their problem with this offer.
  • Analytics – make sure you have incorporated good analytics so that you can fine-tune the landing page based on user behavior.
  • Testing – Make sure you test the landing page with a targeted group, fine-tune it before the main campaign
  • Videos – using videos will make your landing page more attractive and compelling and 86% conversions can happen if you have a good video.

Bounce tip – always use a landing page builder tool to manage your campaigns, Try out our all-in-one marketing automation tool for free, It will allow you to create landing pages using our pre-built templates and manage campaign leads through the CRM.